Welcome, fellow creative.
I'm Louise: a Swedish watercolor artist, writer, and multi-passionate creative who has spent my entire adult life avoiding traditional employment and instead making a living off of my art. In various ways, and with various degrees of success. Everything from co-founding a creative tech start-up, and freelancing as a journalist, copywriter & web designer, to working as an actor, singing at weddings, and selling non-fiction books, short stories, physical products, art courses, and original artworks.
Here, I talk about everything I've learned along the way: About figuring yourself out, and finding focus (even if you're torn in a million directions.) About writing and art making and learning a creative craft. Dealing with the fears and anxieties of the creative life. Making a living on your creativity in sustainable ways that don't burn you out or kill your soul. And much, much more.
Welcome. Make yourself at home. 🖤
Why subscribe?
Simply put: to get all my writing (and other content) straight to your inbox.
New posts will be free for everyone to read for 6 weeks. After that, they will go into the archive, which you can access by paying for a subscription. Paying subscribers also get access to the comments field, and possibly other community posts and discussions as well.
Mostly though, a paid subscription is just a way to say thanks and support my work. You can access all of my posts here with a free trial anyways. If being a part of the community feels important to you, but your budget doesn’t allow for a subscription at the moment, just reach out to me and I’ll gift you a membership.
If you (like me) suffer from Substack-induced email overwhelm, and you’d still like to stay up to date, I also write that newsletter I mentioned earlier.
My newsletters have previously been weekly, each one a lengthy combination of personal essay + business updates + links to new content + book recommendations and link roundups. And although I’ve enjoyed writing these, they’ve also started to feel a bit overwhelming. For me, and likely for many of my subscribers as well, some of whom might just want to know when I have new art for sale.
So I’ve decided to keep my newsletter mainly for studio and shop updates, and links to new content so that people can pick and choose what they want to read or watch. I’ll send it out once a month-ish instead of weekly. If that suits your interests better, then go subscribe here.
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