Hi there.

I'm Louise: a Swedish watercolor artist, writer, birder, art teacher, and creative business coach.

I've spent my entire adult life avoiding traditional employment and instead making a living off of my creativity in various ways. Everything from co-founding a creative tech start-up, being a web designer, and freelancing as a journalist & copywriter, to working as an actor, singing at weddings, and selling non-fiction books, short stories, physical products, art courses, and original artworks.

Here, I talk about everything I've learned (the hard way) on my journey: About figuring yourself out, and finding focus (even if you're torn in a million directions.) About writing and art making and learning a creative craft. About art as a self-care practice. Dealing with the fears and anxieties of the creative life. Making a living on your creativity in sustainable ways that don't burn you out or kill your soul. And much, much more.

Welcome. Make yourself at home. 🖤

Please note: This Substack is inactive

I’m no longer posting here, so there’s no need to subscribe. Feel free to enjoy the full archive though. 🙏🏻

Links

My website

My YouTube channel

My paintings

Fine art prints

Art courses & classes

Newsletter for art collectors

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