Welcome, fellow creative.

I'm Louise: a Swedish watercolor artist, writer, YouTuber, and multi-passionate creative who has spent my entire adult life avoiding traditional employment and instead making a living off of my art. In various ways, and with various degrees of success. Everything from co-founding a creative tech start-up, and freelancing as a journalist, copywriter & web designer, to working as an actor, singing at weddings, and selling non-fiction books, short stories, physical products, art courses, and original artworks.

Here, I talk about everything I've learned along the way: About figuring yourself out, and finding focus (even if you're torn in a million directions.) About writing and art making and learning a creative craft. Dealing with the fears and anxieties of the creative life. Making a living on your creativity in sustainable ways that don't burn you out or kill your soul. And much, much more.

Welcome. Make yourself at home. 🖤

Why subscribe?

Simply put: to get all my writing (and other content) straight to your inbox as soon as it’s published.

All my posts are free for everyone to read. Paying subscribers also get access to the comments field. Mostly though, a paid subscription is just a way to say thanks and support my work. 🙏🏻

Links

Website

Paintings

Fine art prints

Courses

Coaching

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Becoming a better creative, without burning out or going insane.

People

Swedish watercolor artist, writer, creative coach, countryside dweller, and crow whisperer. 🖤